Peaceful Littles is a start-up pediatric sleep consulting service founded by a mom on a mission to help other struggling parents on their littles sleep journey. Her individually customized sleep plans provide families with the resources, education, and support needed to develop a healthy foundation of sleep.

The Ask

Develop a visual identity to convey the brands mission and vision and build a web presence to gain credibility and trust amongst future clients while promoting the brand.

The Approach

The over-all approach was to keep the visuals minimalistic yet playful. The Peaceful Littles logo and color palette are crafted to be approachable to struggling parents by providing a sense of caring and calmness.