Floatzilla terminal tackle products are groundbreaking attachments for a wide variety of soft plastic lures. Both simple and easy to use, Floatzilla attachments bring otherwise static lures to life. Floatzillas seamlessly blend into soft lures, increasing performance in a game changing way.

The Ask

With an oversaturated fishing tackle market , and all with a similar look, the goal was to give the Floatzilla brand a visual identity that stood out in-store and amongst competitors.

The Approach

The logo is a playful combination of a bass fish and Godzilla-like creature inspired by the product and name. The logotype features a sans-serif type-face, capturing the playfulness of the brand. With the brand goal in mind, florescent greens and pinks were chosen for the color palette.