Resume
Education
2015
BFA – Fine Arts
Columbia College Chicago, Chicago, IL
Experience
2017 – Present
In-House Lead Graphic Designer
Flipo Group
Produced diverse digital and print marketing collateral such as sales sheets, catalogs, presentations, and email campaigns, instrumental in supporting the sales team’s efforts to promote products to prospective buyers.
Conceptualized, designed, and executed sub-branding and packaging solutions across multiple product lines, enhancing overall sales performance and brand recognition in retail environments.
Crafted visually engaging instruction manuals and packaging for products showcased on leading TV shopping networks like HSN and QVC, ensuring full compliance with industry standards. This resulted in higher sell-through rates and fewer customer service calls.
Photographed, retouched, recolored, and rescaled images to produce high-quality visuals for both print and digital applications, maintaining consistency across various marketing materials.
Collaborated closely with cross-functional teams to drive design projects from ideation to launch.
2016 – Present
Freelance Visual Designer
Rip’s Tavern
Collaborated with tavern management to conceptualize and execute visual concepts for menus, signage, and other in-house materials.
Maintained consistency in branding and messaging across all design assets to reinforce the tavern’s identity and reputation.
Redesigned the tavern’s website, enhancing user experience with intuitive navigation, visually appealing layouts, and responsive design features to ensure accessibility across all devices.
2020 – 2023
Contract Visual Designer
Flipped Out Inc.
Created and implemented brand identities and guidelines for various consumer goods start-up companies, ensuring consistency across all touchpoints for enhanced recognition and engagement.
Developed and presented creative concepts and design solutions to clients, resulting in an increased client satisfaction rate.
Assisted with the development of brand strategy and strategic positioning for clients.
Designed visually captivating and user-friendly websites following established brand standards, resulting in enhanced online presence and customer satisfaction.
Crafted cohesive marketing collateral adhering to brand guidelines for both digital and print mediums, including web graphics, sell sheets, tradeshow banners, stationery, and more.